Fly Rods and Reels
Introducing our new Japanese Carbon Fiber Rods
Flies
Our fly selection is growing monthly
Tenkara
Premium Tenkara Rods and Equipment
Fly Rods and Reels
Introducing our new Japanese Carbon Fiber Rods
Flies
Our fly selection is growing monthly
Tenkara
Premium Tenkara Rods and Equipment

Testimonials

What people are saying about our gear

Fast shipping! Great product! Love the flies.

Matt M.

If I were a trout, I'd eat these flies right NOW! Thank you. Great item.

Christopher

These are great flies that can take a real beating...from fish. Fast shipping!

Daniel

The bamboo shirt is great to keep you cool for fishing or any other time and it’s extremely soft. On my trip to Hawaii it was great for the days trekking around the island and hanging on the beach. 

Matt

I had full confidence in the rod and it never felt like the rod couldn't handle a 28" fish.

Brandon

Perfect for what my son needed, Good quality.

Marjorie

Holiday Specials

Get ready for this season

Sale

20 Count Premium Jig Fly Assortment with Silicone Fly Box
  • $39.99
  • $32.99

Sale

Rod and Reel Package
  • $204.98
  • From $174.98

Sale

San Juan 5 Weight Fly Rod
  • $274.99
  • $204.99

Sale

South Holston 5 Weight Fly Rod
  • $129.99
  • $99.99

Sale

Big Sky Reel 5-7 Weight
  • $134.99
  • $99.99
Rod and Reel Package - Just Add Water
  • From $264.99

Sale

Black Foot Zoom 13'/14' Tenkara Rod
  • $129.99
  • $90.99

Sale

Bard Creek 12' Tenkara Rod
  • $89.99
  • $62.99

Sale

Flat Tops 9' Tenkara Rod
  • $64.99
  • $45.49

Sale

Wilson Creek Zoom 10'/11' Tenkara Rod
  • $119.99
  • $74.99
Just Add Water - Tenkara Rod Starter Kit
  • From $34.99
Double Permit Limited Edition T-Shirt
  • $49.99

Sale

Long Sleeve Bamboo Fishing Shirt Baseball Design Gray and Blue
  • $34.99
  • $29.99

Sale

Paneled Bamboo Shirt
  • $34.99
  • $29.99

Sale

Bamboo Neck Gaiter Face Mask with UPF 50+
  • $19.99
  • $15.99

Sale

Small Waterproof Double Sided Fly Fishing Fly Box with Silicon Fly Patch
  • $12.99
  • $10.99

Sale

Double Sided Combination Streamer, Nymph, and Dry Box, Waterproof & Compact
  • $11.99
  • $10.99

Sale

Small and Thin Single Sided Fly Box, Silicone insert, Waterproof & Compact
  • $11.99
  • $10.99

Sale

Large Double Sided Water Proof Fly Box with Handle
  • $29.99
  • $24.99

Sale

Stretchable Neoprene Trout Face Masks
  • $9.99
  • From $7.99

New Products

What is new at Region

Duracell Jig Fly
  • $1.79
Black Purple Epoxy Perdigon Jig Fly
  • $1.79
Soft Hackle Hares Ear Jig Fly
  • $1.79
Tungsten Jigged Prince Nymph Fly
  • $1.79
Double Permit Limited Edition T-Shirt
  • $49.99

Sale

20 Count Premium Jig Fly Assortment with Silicone Fly Box
  • $39.99
  • $32.99
Black Micro Woolly Bugger Jig Fly
  • $1.79
Olive Micro Woolly Bugger Jig Fly
  • $1.79

Whats your Region?

Ours is constantly growing

Testing Day
Ambassdors Andy Stutz and Nick Hixon test our rods and reels
Region Fishing

You don't need a reason to go fly fishing, just a Region

Get out there and experience fly fishing the way it should be:

With affordable quality equipment you can rely upon

About Us

Ambassadors Blog

Learn something from our Ambassadors

George shares his thoughts on Monofilament and Flourocarbon

Monofilament vs. Fluorocarbon:  some things to consider when choosing what leader / tippet material to use     Choices can be hard.  In this post w...

Region's New Ambassador - George Sylvestre

Meet George Sylvestre. Region's new ambassador.

Robert's Impressions Region's Rods and Reels

Robert Holt, a good friend of Region, purchased and fished both rods in multiple Regions.  Last season, he fished our fly rods on the Missouri, Gre...

Region Testing Day

Alright, Region followers, here are my reviews of the new Region Big Sky fly reel 5-7 weight and the San Juan 5-weight, 9-foot, 4-piece fly rod. W...

South Holston Rod Review

Hello Friends I have another gear review for you. I fished the new Region South Holston rod in a 9 foot 5 weight last Wednesday. I really thought ...