Fly Rods and Reels
Introducing our new Japanese Carbon Fiber Rods
Flies
Our fly selection is growing monthly
Tenkara
Premium Tenkara Rods and Equipment
Fly Rods and Reels
Introducing our new Japanese Carbon Fiber Rods
Flies
Our fly selection is growing monthly
Tenkara
Premium Tenkara Rods and Equipment
Testing Day
Ambassdors Andy Stutz and Nick Hixon test our rods and reels

Continuing the Holiday Special 20% Off

Get ready for this season

Sale

57 Flies Andy Stutz's Colorado Exclusive Trout Flies Set
  • $49.99
  • $39.99

Sale

Long Sleeve Bamboo Fishing Shirt Baseball Design Gray and Blue
  • $34.99
  • $27.99

Sale

Rod and Reel Package - Just Add Water
  • $264.98
  • From $211.98

Sale

Tenkara Fly Pro Assortment - 26 Count with Silicon Fly Box
  • $24.99
  • $19.99

Sale

Small and Thin Single Sided Fly Box, Silicone insert, Waterproof & Compact
  • $11.99
  • $9.59

Sale

57 Flies Essential Nymph Assortment
  • $29.99
  • $23.99

Sale

Just Add Water - Tenkara Rod Starter Kit
  • $34.99
  • From $27.99

Sale

54 Count Midge Fly Fishing Assortment with Case
  • $29.99
  • $23.99
Region Fishing

You don't need a reason to go fly fishing, just a Region

Get out there and experience fly fishing the way it should be:

With affordable quality equipment you can rely upon

About Us

New Products

What is new at Region

Trico Spinner Black
  • $1.29
Slumpbuster
  • $1.59
Purple Haze
  • $1.29

Sale

60 Count Premium Tungsten Nymph Fly Assortment
  • $44.99
  • $35.99
CDC Comparadun
  • $1.29
Curly White Clouser Minnow
  • $1.89
Bead Head Prince Nymph
  • $1.29
Black Foam Ant
  • $1.29

Testimonials

What people are saying about our gear

Fast shipping! Great product! Love the flies.

Matt M.

If I were a trout, I'd eat these flies right NOW! Thank you. Great item.

Christopher

These are great flies that can take a real beating...from fish. Fast shipping!

Daniel

The bamboo shirt is great to keep you cool for fishing or any other time and it’s extremely soft. On my trip to Hawaii it was great for the days trekking around the island and hanging on the beach. 

Matt

I had full confidence in the rod and it never felt like the rod couldn't handle a 28" fish.

Brandon

Perfect for what my son needed, Good quality.

Marjorie

Ambassadors Blog

Learn something from our Ambassadors

Region's New Ambassador - George Sylvestre

Meet George Sylvestre. Region's new ambassador.

Robert's Impressions Region's Rods and Reels

Robert Holt, a good friend of Region, purchased and fished both rods in multiple Regions.  Last season, he fished our fly rods on the Missouri, Gre...

Region Testing Day

Alright, Region followers, here are my reviews of the new Region Big Sky fly reel 5-7 weight and the San Juan 5-weight, 9-foot, 4-piece fly rod. W...

South Holston Rod Review

Hello Friends I have another gear review for you. I fished the new Region South Holston rod in a 9 foot 5 weight last Wednesday. I really thought ...

Region Ambassador - Brandon Ross

Hi Everyone! I wanted to give everyone a background about myself. I was born and raised in central New York State. My father introduced me to fishi...